Episode Details
Claudia Graham: Market Access & The Reimbursement Roadmap
Ep. 38
It has been said that it takes an average of 4.6 years and tens to hundreds of millions of dollars to get a medical technology through R&D, Regulatory, Manufacturing, and Clinical Research before it is successfully commercialized and sees wider acceptance and adoption. That is a very long lead time and hundreds of thousands of hours of hard work too.
So why do Medtech companies miss the Market Access question?
Join us as we have a discussion with Claudia Graham on how companies can think differently, scientifically, and strategically to bring great technologies to patients sooner. Claudia Graham is a former Senior Vice President, Global Access at Dexcom; and has 20 years of experience in medical device market access, marketing, and product development.
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